Bowflex

Bowflex

They have dedicated over 30 years to designing smarter, faster, and more effective ways to get results in the comfort of your own home — and they're just getting started. That's why Bowflex remains the gold standard, and the most dependable name in home fitness.

The History of Bowflex

It all began in 1986. While others were building expensive, conventional weight machines for gyms, they were developing an innovative way to bring gym-quality results into the home. As it turns out, people really liked that idea. No gym membership, no waiting for equipment, no judgment. Just you, a goal, and a convenient solution sitting in the next room that guaranteed results.

But they didn't stop there. Instead of following trends, they continued to develop breakthrough solutions, expanding beyond the home gym to include innovative cardio and strength products to fit every need. All told, they've dedicated over 30 years to designing smarter, faster, and more effective ways to get results in the comfort of your own home — and they're just getting started. That's why Bowflex remains the gold standard, and the most dependable name in home fitness.

Bowflex Company Mission

INNOVATION: They know their products will work for you, because they're just like you. They aren't a bunch of fitness robots. They're a mix of fitness pros and beginners, ex-athletes, band geeks, obstacle course racers, dog walkers, joggers, moms, dads, millennials, boomers, bikers, and hikers.

Benefits of Bowflex

They try our best to practice what they preach, and like you, all have varying degrees of success. That's why they focus on creating machines that get you results as quickly and efficiently as possible, so you can get on with your day and live healthier, happier, and better life. Join them and Be Fit For Life™.